2023 Toyota Prius vs. 2023 Kia Niro Hybrid


2023 Toyota Prius

vs 2023 Kia Niro Hybrid in Bristol, TN

Thanks to its refreshed look, the all-new 2023 Toyota Prius may look like it’s from another world, but trust us — it’s designed with this planet in mind. Since its debut, the Toyota Prius has gained a reputation for being one of the most fuel-efficient vehicles on the market, and with this year’s revamp, it may become known as one of the most stylish, too. Smooth lines, futuristic angles and an available glass roof define this hybrid’s exterior appearance, and when it comes to fuel efficiency, this generation of the Toyota Prius won’t let you down, offering a manufacturer-estimated combined 57 mpg.1 Not only will you go farther on less fuel in this hybrid, but you’ll have more fun getting there. Available Electronic On-Demand All-Wheel Drive will direct power to where it's most needed, giving you true confidence as you take corners and navigate twisting roads. With all this and more, you’ll watch your fuel bills decrease — and feel your excitement increase — every time you drive the all-new 2023 Toyota Prius.

Are you also considering the all-new 2023 Kia Niro Hybrid? Before you make your decision, check out the chart below to see how it compares to the all-new 2023 Toyota Prius.

2023 Toyota Prius
2023 Toyota Prius
2023 Kia Niro Hybrid

Estimated Combined mpg

Projected EPA-estimated 57 mpg1

EPA-estimated 53 mpg2

Available Electronic On-Demand All-Wheel Drive (AWD) System

Available Fixed Glass Roof

Available Heated Rear Seats

Standard Digital Instrument Cluster Display Size

7 inches

4.3 inches

Parking Guidance Feature

Available Advanced Park3

Standard Rearview Monitor with Dynamic Parking Guidance

No-Cost Maintenance Plan with Purchase4

The all-new 2023 Kia Niro Hybrid is a great car — but it just can’t compete with the all-new 2023 Toyota Prius. The Toyota Prius has a higher estimated mpg1,2 than its rival and offers an available Electronic On-Demand All-Wheel Drive System, sending power to the rear tires when necessary and switching back to front-wheel drive afterwards. This feature is not offered in the Kia Niro Hybrid — it only comes with front-wheel drive. Inside, the Toyota Prius offers an available fixed glass roof and available rear heated seats, while the Kia Niro Hybrid only offers an available power sunroof (that doesn’t cover the whole ceiling) and no heated seats for rear passengers. Finally, while the Kia Niro Hybrid comes with a standard rearview monitor with Dynamic Parking Guidance, this feature is only robust enough to offer parking suggestions. In contrast, the Toyota Prius can be equipped with an optional Advanced Park System that allows the vehicle to position and park itself — without driver assistance!3

With all of this in mind, we’re confident that the all-new 2023 Toyota Prius is the right choice (especially when you consider that it comes with ToyotaCare, a no-cost maintenance plan that lasts for two years or 25,000 miles, whichever comes first).4 Ready to step into the future? Visit us here at Toyota of Bristol today!

If you’re interested in becoming the proud owner of a 2023 Toyota Prius, give us a call, or stop by our dealership at 3045 W State St. Bristol, TN 37620 for a test drive. We look forward to serving our customers from Kingsport and Johnson City, TN, and Abingdon, VA.

1Projected EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2023 Prius LE FWD, 53 city/54 hwy/54 combined mpg rating for 2023 Prius LE AWD, 52 city/52 hwy/52 combined mpg rating for 2023 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined mpg rating for 2023 Prius XLE and Limited AWD as determined by manufacturer. EPA estimates not available at time of publishing. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive. See www.fueleconomy.gov. As of 02/02/2023.

2EPA-estimated Combined MPG for the Niro Hybrid lineup is 49-53 MPG. Based on combined EPA mileage estimates for the 2023 Niro Hybrid range of trims. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. For more information on range, please see www.fueleconomy.gov. As of 02/02/2023.

3Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.

4ToyotaCare for Prius and Prius Prime covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. Certain models require a different maintenance schedule as described in their Maintenance Guide. 24-hour Roadside Assistance is also included for three years, unlimited mileage. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S.