The proof is in the chart. The new 2023 Toyota Tacoma dominates the new 2023 Nissan Frontier with its more affordable starting price point. And not only that, the Toyota Tacoma astonishes with its maximum towing and payload capacities. The Toyota Tacoma continues to impress with functional features like available Crawl Control⁸ and an available 10-way power-adjustable driver’s seat. The Nissan Frontier is barely hanging on at this point. Plus, the Toyota Tacoma offers a lot of versatility with a standard six-foot bed and an available hard tri-fold tonneau cover for prime storage and coverage for your exterior cargo during harsh weather conditions. The new 2023 Toyota Tacoma has everything you’re looking for in a pickup truck. Take it for a test drive today and experience a rugged adventure like no other. 

If you’re interested in becoming the proud owner of a new 2023 Toyota Tacoma, give us a call, or stop by our dealership at 3045 W State St. Bristol, TN 37620 for a test drive today. We look forward to serving our customers from Kingsport and Johnson City, TN, and Abingdon, VA.

¹Amazon, Alexa and related marks are trademarks of Amazon.com, Inc. or its affiliates. Certain functions require compatible smartphone and download of https://www.toyota.com/connected-services/toyotaapp/. Operability depends on network availability, a cellular connection and GPS signal. Services subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-rights/. 

²MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Grand Highlander, Grand Highlander HV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary. As of 07/05/2023.

³Price is Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes tax, title, license, options, and destination and handling charges. Dealer sets actual price. As of 07/05/2023.

⁴Never tow beyond a vehicle’s published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner’s Manual. 

⁵Maximum towing capacity when properly equipped. Maximum towing of up to:

• 6,720 lbs. for MY22 Frontier King Cab® 4x2

• 6,510 lbs. for MY22 Frontier King Cab® 4x4

• 6,570 lbs. for MY22 Frontier Crew Cab 4x2

• 6,370 lbs. for MY22 Frontier Crew Cab 4x4

• 6,460 lbs. for MY22 Frontier Crew Cab Long Bed 4x2

• 6,260 lbs. for MY22 Frontier Crew Cab Long Bed 4x4

• 6,690 lbs. for MY23 Frontier King Cab® 4x2

• 6,530 lbs. for MY23 Frontier King Cab® 4x4

• 6,560 lbs. for MY23 Frontier Crew Cab 4x2

• 6,400 lbs. for MY23 Frontier Crew Cab 4x4

• 6,440 lbs. for MY23 Frontier Crew Cab Long Bed 4x2

• 6,240 lbs. for MY23 Frontier Crew Cab Long Bed 4x4

Towing capacity varies by configuration. See Nissan Towing Guide and Owner's Manual for additional information.

⁶Payload includes the weight of occupants, cargo and options and is limited by weight distribution.

⁷Maximum payload capacity when properly equipped. Maximum payload of up to:

• 1,610 lbs. for MY22 Frontier King Cab® 4x2

• 1,440 lbs. for MY22 Frontier King Cab® 4x4

• 1,480 lbs. for MY22 Frontier Crew Cab 4x2

• 1,290 lbs. for MY22 Frontier Crew Cab 4x4

• 1,360 lbs. for MY22 Frontier Crew Cab Long Bed 4x2

• 1,160 lbs. for MY22 Frontier Crew Cab Long Bed 4x4

• 1,620 lbs. for MY23 Frontier King Cab® 4x2

• 1,450 lbs. for MY23 Frontier King Cab® 4x4

• 1,480 lbs. for MY23 Frontier Crew Cab 4x2

• 1,310 lbs. for MY23 Frontier Crew Cab 4x4

• 1,300 lbs. for MY23 Frontier Crew Cab Long Bed 4x2

• 1,100 lbs. for MY23 Frontier Crew Cab Long Bed 4x4

Payload capacity varies by configuration. See Nissan Towing Guide and Owner's Manual for additional information.

⁸Crawl Control is designed for driving on difficult terrain at low speeds and assists the driver by controlling acceleration and braking, allowing the driver to focus on steering. See Owner’s Manual for additional limitations.